Indeed
Just What You’re Looking For
Campaign Info
Role: Art Director
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Indeed is the #1 job site in the world, with over 250 million unique site visitors every month. However, the platform has struggled to remain top-of-mind job among Gen Z, with the company’s unaided consideration among this group plateauing in 2022. With Gen Z rapidly joining the workforce and are set to make up 30% of the labor force within eight years, it is crucial for Indeed to keep ahold of its title of the #1 job search platform among this group.
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Raise Indeed’s unaided consideration among 18- to- 24-year-olds in the United States by the end of 2023.
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Show Gen Z that Indeed understands the struggles job seekers face by creating a campaign that draws parallels between the job hunt and an all-too-familiar struggle everyone deals with: dating.
By highlighting the similarities between dating and job searching, Indeed shows Gen Z job seekers that there is humor — and comfort — in comparing these two cornerstones of life. Whether you’re looking for a part-time job at a cafe, searching for a senior-level job in the finance industry or simply seeing what jobs are out there as you explore your passions, Indeed is just what you’re looking for.
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Account Manager: Ashlyn Mavigliano
Creative Director: Annabelle Cook
Art Directors: Ellie Orton, Anna Louise Sih
Copywriters: Anna Cowden, Maddie Loehr
Video Producer: Dany Fischer
Campaign Manifesto
Ad campaign plansbook breaks down the insights and data which influenced the decision-making rationale behind the campaign's creative concept. Book highlights research findings and data insights derived from a national survey of 1000+ responses.
