Death Wish Coffee

Role

Art Director

For my Strategic Writing and Design I class, students were tasked with rebranding Death Wish Coffee and executing a mock ad campaign with the new materials. The goal of the campaign was to shift Death Wish's target audience to Gen Z’ers shifting out of college and into the work force in need of a high source of caffeine to keep them going all day long.

Among a group of five students with different roles in the campaign, I was the art director. I developed the logo and brand standards, designed print ads and banner ads using those materials, wrote the ad copy and directed a :30 commercial.